Munich, October 2018: Deutsche Wohnen, one of the leading real estate companies in Europe, launches into the social web - In A Nutshell supports the Berlin-based MDAX company in social media strategy and content marketing.
In social media, Deutsche Wohnen relies primarily on Twitter to combine corporate communication, storytelling and customer dialogue in a contemporary way. The new channel goes hand-in-hand with the group-wide brand relaunch. Over the past few months, In A Nutshell and the Deutsche Wohnen team have set up the channel strategy, developed the internal processes, adapted the corporate design to suit the channel and created the resources to successfully appear on Twitter from the outset. In the Twitter operation, In A Nutshell will provide editorial and consulting support to Germany's second-largest real estate provider.
"From the strategic concept to the daily storytelling - this complexity makes the project so exciting for us. Especially since we are active in a socially very relevant market when it comes to housing," says In A Nutshell Managing Director Timm Rotter. "For us as communications consultants, it's also a very interesting job because the company brings a great deal of openness, courage and curiosity to the brand relaunch and to further professionalize its communications.”
Simon Stöckicht, Director of Product Communication/Digitization at Deutsche Wohnen, says: "In the context of the further development of digital communication channels, the path to the Social Web is the next logical step. Twitter is an ideal starting channel for us. In 2019, we will focus on expanding more digital channels to better interact with our customers and stakeholders."
In A Nutshell started in 2010 as a communications and social media agency - then still as Rotter Media. Since 2017, the company has been operating under the new name, which is the program: "We get to the heart of our customers' messages. In A Nutshell is represented with 28 permanent and freelance employees in Munich and Cologne and serves clients throughout Germany, often as a lead agency - from DAX corporations and SMEs to associations and individual players in business and society. The focus is on social media, corporate publishing, content marketing, strategic communications consulting, graphic design and web development. In A Nutshell is headed by Timm Rotter and Dr. Jonna Gaertner as managing directors.